PSS CREATIVE MEDIA
THE PLAYBOOK COMPANION

YOUR WEEK 13 RESET
Chapters 11–13 · The Video Podcasting Playbook for Professionals

Keep what’s working. Choose the next step deliberately.

GET STARTED
1. Look back at the last 12 episodes. Gather audience feedback, a few relevant metrics, and your own notes about the workload.

2. Choose one production improvement and one performance or audience experiment for the next cycle.

3. If sponsorship is part of your plan, list three well-matched brands, your actual audience evidence, and what you can realistically deliver.

4. Check your energy and your team’s capacity. Decide what to stop, simplify, or delegate.

5. Set the next review date. Keep the changes small enough to learn what made the difference.

YOUR WORKSHEET
What worked this cycle
____________________________________________________________

What viewers or listeners told us
____________________________________________________________

Metrics I’m tracking and why
____________________________________________________________

My energy and workload
____________________________________________________________

One production improvement
____________________________________________________________

One performance or audience experiment
____________________________________________________________

Optional: three relevant sponsor prospects
____________________________________________________________

Optional: real audience evidence and deliverables
____________________________________________________________

What to stop / simplify / delegate
____________________________________________________________

Next review date
____________________________________________________________


Adapted from the chapter exercises in Stephen C. Davis’s book.
PSS Creative Media · https://pss.media/playbook