PSS CREATIVE MEDIA
THE PLAYBOOK COMPANION

YOUR WHY, YOUR PEOPLE, YOUR PROMISE
Chapters 1–3 · The Video Podcasting Playbook for Professionals

Turn the big idea into a show with a clear purpose.

GET STARTED
1. Write the change you want to help someone make: “I’m committed to ___ so that ___.”

2. Describe one listener: their situation, the thing they’re struggling with, and what they want next.

3. Try a personal name, a concept name, and a hybrid. Choose a direction you can test for 12 episodes.

4. Write your brand promise: “I help ___ do ___ so they can ___.” Give it a RICO check: relatable, inclusive, caring, outstanding.

YOUR WORKSHEET
My why
____________________________________________________________

My listener’s situation
____________________________________________________________

Their challenge and desired outcome
____________________________________________________________

What they search for
____________________________________________________________

Three possible show names
____________________________________________________________

My starting format
____________________________________________________________

My brand promise
____________________________________________________________

One detail that makes the experience feel RICO
____________________________________________________________


Adapted from the chapter exercises in Stephen C. Davis’s book.
PSS Creative Media · https://pss.media/playbook