PSS CREATIVE MEDIA
THE PLAYBOOK COMPANION

ONE RECORDING, A LITTLE MORE REACH
Chapters 8 & 10 · The Video Podcasting Playbook for Professionals

Plan the full episode, a highlight, and one short clip.

GET STARTED
1. Research: choose the audience question this episode will answer.

2. Outline: write the title, two subtopics, a hook, and one invitation for the viewer.

3. Record: capture the episode, then a separate hook, call to action, and optional behind-the-scenes moment.

4. Edit: finish the main episode, pull one useful highlight, and choose one short vertical excerpt. Save the transcript.

5. Distribute: choose release dates and an owner for each piece. Add a newsletter or article only when the core workflow feels manageable.

YOUR WORKSHEET
Audience question
____________________________________________________________

Episode title
____________________________________________________________

Subtopic 1
____________________________________________________________

Subtopic 2
____________________________________________________________

Hook: problem / proof / promise
____________________________________________________________

Viewer invitation
____________________________________________________________

Recording date
____________________________________________________________

Full episode: owner / release date
____________________________________________________________

Highlight: timestamp / owner / release date
____________________________________________________________

Short clip: timestamp / owner / release date
____________________________________________________________

Transcript and file location
____________________________________________________________

Optional behind-the-scenes, newsletter, or article
____________________________________________________________

Next cycle: what I will simplify
____________________________________________________________


Adapted from the chapter exercises in Stephen C. Davis’s book.
PSS Creative Media · https://pss.media/playbook